Digital marketing is any form of internet or online marketing that uses social media, search engines, mobile devices, and other channels in order to reach at their customers. Simply, it is marketing of services or product digitally by using digital technologies.
In Nepal, Digital marketing is the advertisement of one’s goods supplied through digital platforms. Those include search engines, blogs, social media, and mobile applications.
The responsibility of a digital marketing specialist to design, execute and manage marketing strategies that support a organization and its goods and/or services. He or she plays an significant role in developing brand awareness within the digital world, as well as boosting website traffic and attracting leads / customers. A digital marketing manager also recognizes and examines new technology innovations, and
uses site analytics software to calculate website traffic and help target marketing campaigns,
email marketing , social media and advertisement display and search.
Digital marketing is not only about internet ads; it even encompasses broadcast media.
A good digital marketer works with the rest of the marketing team smoothly and ensures that
all of the online activities complement the offline efforts.
Website design and development – A digital marketer can manage a company website’s design and functionality, collaborate with web developers and web designers, and manage the process.
Content Strategy :
A digital marketer is also responsible for all website advertising along with the design and development of a company website, and for the development and execution of the marketing plan to ensure that online targets are achieved.
SEO and SEM:
A Digital Marketer is responsible for making sure that the target audience finds the website quickly. Optimizing the structure and content of the website for search engines (SEO) and/or using paid online ads (SEM) are two ways in which a digital marketer helps drive specific traffic to its website.
A Digital Marketer is responsible for converting website visits into online sales. Sometimes this is done by making the online shopping experience as simple as possible and offering exclusive offers.
A digital marketer may also be responsible for overseeing a company’s online presence and brand. Social networking platforms like Facebook , Twitter and Google+ allow companies to communicate with their customers in real time and this contact will always be the responsibility of a digital marketer.
As other marketing positions, digital marketers also have tertiary marketing or communications qualifications although they may also have IT qualifications and specifically website creation and design. There are schools and universities which offer a digital marketing certificate course for established marketers looking to specialize in digital space.
Digital marketers are expected to stay up-to – date with the latest technology developments and innovations as the digital world changes rapidly, constantly trying to see what can be implemented into the company.
SOME OF THE SKILLS EVERY DIGITAL MARKETER SHOULD KNOW
Videos have the ability to keep consumer attention on retail sites for two minutes longer than average (which is really like lifetime in the digital world) and a well-optimized video will increase your chances of being in top Google ranking by at least 50. Moreover, after seeing it detailed in a video, more than 80 per cent of shoppers are more likely to buy a product.
SEO & SEM:
Search Engine Optimization ( SEO) is vital to all digital marketing levels and as such, anyone who joins the field must have at least one basic handle on it.
Content is at the center of digital marketing and content marketing will remain a vital part of the game regardless what happens. Yet content marketing is an enormous job. You need to be able to understand how to not only produce high-quality, SEO-friendly content of various kinds, but also how to get viewers to engage effectively.
Understand Design-Based Thinking & Planning:
Design Thinking is a term that generally refers to a user-centric way of addressing problems. The method basically allows one to think in a human-centered way while solving complex problems on a large scale.
A good digital marketer should be able to adapt easily and learn on their own, even though they are ready to switch into new digital professions whenever they want or when they need to, though old skills are less challenging. They will work with a number of teams and customers and they will need to learn how to interact well and create strong teams.