SEO(Search Engine Optimization):
SEO is known as Search Engine Optimization. Search engine optimization is simply a practice, techniques and tactics which is used to increase the amount of visitors (traffic) in the website through organic search engine results. It the process of getting ranked better in the search engines. It is done by obtaining a high-ranking placement in the search results page including Google, Bing, Yahoo and other search engines.
SEO In Nepal:
We can achieve higher rankings in out website if we plan our contents in the website strategically and also technically structuring it to make it relevant for the user rank. You can rank your website through personal efforts as SEO in Nepal is comparatively easier due to low competition. SEO expert or an agency of SEO in Nepal can also help you for a sustainable process and strategic growth. SEO is involved in making certain changes to the website design as well as in the content that makes the site more attractive to a search engine. This is basically done so that search engine will display your website in the top result on the search engine results page.
The main purpose of search engines is to provide the best service for the users. This is done by providing not only high quality results but also relevant to what the searcher searching for. For this, search engines will scan, or crawl, different websites for the better understood of what the site is all about. This helps a lot to provide more relevant answers to users who are searching for certain topics or keywords.
On-Page SEO , Off-Page SEO and Technical SEO
On-page SEO is the practice of optimizing individual sites and it is about content on the site.
It helps to rank higher and to earn more relevant traffic in search engines. It generally refers to both the content and HTML ASCII text file of a page which may be optimized. It includes measures to enhance its position within the search rankings.
On-page SEO factors:
2. Meta Description
3. Alt Text
4. Title Tag
6. URL Structure
7. Internal Linking
8. Page Performance
Off-page SEO refers to the page ranking factors which occur in off your website usually like backlinks which are from another site.
Off-page SEO is also called as “off-site SEO”. It refers to actions that are taken outside of your website whose purpose is to impact your rankings within program results pages.
It always focuses on all of the activity that takes place “off the page” when looking to optimize your website
Off-page SEO factors:
This sort of SEO focuses on the backend of your website.
It focuses on the way your pages are coded, compression, data structured, and CSS file, it will increase your website’s loading speed
Benefits of SEO to your Bussiness
There are a lot of benefits of SEO in Nepal in your business. You can work to expand your visibility on the search engines by improving your SEO. Better SEO will helps you reach and engage more potential customers and can increase your chances of bringing in more targeted organic traffic.
1. SEO Leads To Better User Experience:
You can improve your website and maximize user experience in many ways. You can improve it by providing your users with a relevant answers, photos or videos related to the search to support text, should be easy to navigate web pages or a mobile-friendly website configuration. All of this will leads to a better user experience and will helps to get more clicks, more leads, and higher conversion rates.
2. SEO Promotes Better Cost Management:
The major benefit of SEO in business is it lowers advertising costs. It promotes a better cost management as if you already have a top ranking then there in no need to advertise your page. As long as internet users clicks on your search links or articles you will stay in top of the search result.
3. SEO Helps Establish Brand Awareness:
SEO helps to establish brand awareness and it helps to find out how familiar your customers are with your product or service. You can easily find whether your product is easily found by search engine sites or not through regular and organic search with the help of Search Engine Optimization. Users who search for information can find you if you once remain at the top of the ranking.
4. SEO Increases Your Followers on Social Media:
Once you are in the top at the first page of search engine sites then many people will know about you through your blogs and articles. When users visits your website, articles or blogs users are more likely to click on your social media sites as well and there is more probability they will follow you if they likes your content.
5. SEO Improves Website Speed:
Loading and working speed of your website is very important as it can affect your rankings on various search engine websites. Speed of website helps to promote better user interface and also to avoid reduction of customer satisfaction.
6. SEO Takes You Ahead of the Competition:
SEO takes you ahead of the competiton as you can grow as a business very quickly if you have implemented digital marketing strategies in your overall organizational plan.Search engine optimization is the strategy used in overall organizational plan. You can stay ahead of the competition in the market if you keep yourself updating with the advancements in this digital era. Nowadays, traditional marketing are not being used as digital marketing has so much benefits than traditional marketing.
Search engine optimization is one of the methodologies that will assist you to stay ahead in the competition. SEO refers to the ability of a website to pick up quantitative and qualitative website visits so make sure to utlilize SEO to your advantage. Competition of SEO in nepal is comparatively low so you can easily take lead compared to SEO agency in Nepal using traditional methodologies. However, search engine optimization takes time to show it’s magic. This is not a overnight process. Because of low competition of doing SEO in Nepal , you can easily rank your websites and contents through personal efforts. For strategic growth you will need help from SEO experts or agencies of SEO in Nepal.