Social Media Marketing
Social media marketing is the form of internet marketing that uses social media platforms and social networking websites as a marketing tool. This helps to connect with the audience in order to build the brand, to increase sales, and to get more website traffic. Social media marketing includes use websites and social media platforms in order to promote a product or service.
Social media marketing is now becoming more popular although e-marketing and digital marketing are still popular and strong. Some of the social media platforms are Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and Snapchat.
Why Social Media Marketing?
In business, Social media marketing is mainly used to market the products, to promote their brand as well as to foster new business and to connect to their customers.
The main purpose of social media marketing involves publishing content on social media profiles so that users will share it in their social network. This will help a lot to increase brand exposure and helps to reach to more customers. Publishing great content also helps to engage more followers, to analyze the result and also to run social media advertisements.
In this digital world, Communications, connections, and interactions are very important for human society. people love to stay connected and to socialize with one another. There internet and technologies have changed the way we communicate. People these days are spending more than two to three hours every day on the internet chatting and communicating with friends and families. We can find people of all ages using social media that deal with the subject of their interest.
Popular Social Media Sites
Facebook is a social networking website that is very popular. Registered users can create profiles, upload their photos and videos, to send a message and to keep in touch with families and friends. Users can post comments, live chat, watch short videos, share photographs and many more.
In Nepal, Facebook marketing is the fastest growing discipline in Nepal and it is a powerful marketing tool. Facebook marketing service helps to increase more traffic in your brand and helps to increase brand awareness. Constant monitoring of the latest trends is necessary for a successful Facebook marketing strategy. In this competitive world, almost every brand has their own Facebook page which gives them an advertising opportunity for their products. This is a very effective way to promote your business compared to traditional marketing like in newspapers, tv, radios and many more.
Twitter is a microblogging system that allows the registered members to send and receive short posts which are called tweets. Tweets can include links to relevant websites and resources. It can be up to 140 characters long. Twitter registered users can follow other twitter users.
Twitter marketing is marketing that is done to promote your business. Twitter is also a popular social media. It helps a lot to drive quantitive traffic in your blog. You can also make a group of followers. Twitter is also a great marketing tool. Twitter is very useful in terms of search engine optimization as tweets are indexed by Google. You can reach your followers from all around the world through Twitter marketing.
LinkedIn is a social networking site which is the world’s largest professional networking platform. It designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. LinkedIn allows its members which is both workers and employers to create profiles and to connect to each other in an online social network.
You can expand your network, find more customers and clients and create a professional image for your business by adding LinkedIn to your marketing strategy. You can get more connections in LinkedIn that can lead to publicity, more work and for other business growing advantages by LinkedIn.
Benefits of LinkedIn Marketing are as follows:-
- Lead Generation
- Brand Awareness
- Increase Authority
- Raise Website Traffic, etc.
Pinterest is a social media network and a social curation website that allows users to share images. Pinterest requires main focus of the site is visual. Users in the Pinterest interacts with each other by liking, commenting each others post and also by messaging each other.
Using Pinterest as a tool is called Pinterest Marketing. It is used to increase awareness of your business. It’s not just for bloggers, its also for a business who is seeking to increase their users. Pinterest helps to drive organic traffic back to its website and also helps to increase brand or business awareness.
WhatsApp Messenger is owned by Facebook which is freeware, cross-platform messaging and Voice over IP service. You can send text messages, voice messages, make voice calls and video calls, share images and other media in WhatsApp. WhatsApp is made for mobile devices but it is also accessible from desktop computers as long user’s mobile device is connected to the Internet while they use the desktop app.
Whatsapp marketing can be good for business as many of your customers may be probably already using it. Every single day more than 60 billion messages are being sent through WhatsApp. You can easily interact with customers in the business by using different tools to automate, sort, and to respond to messages quickly.
Skype is a telecommunications application that allows its users to communicate on the internet through voice by using a microphone, by video using a webcam and by instant messaging with the help of Internet. Instant messaging services are also provided by Skype. Videos, audio, and images are also transmitted by users. Skype also allows video conference calls.
Skype is a popular software and app which is used for making voice calls and video calls, for chatting, etc over the internet. Skype marketing helps you to easily interact with customers in the business.
Social marketing in Nepal has taken a huge leap as social media is growing rapidly. Some of the digital marketing agency and many small scale organizations are still depending fully on social media. You can increase your brand awareness, brand loyalty, good traffic by proper use of social media marketing.