Paid Advertising is a advertisement that is done by paying money in order to sell goods, services or to attract customers. In Paid advertising marketers who are willing to run paid ads and increase sales and customers pay the advertising owner of ads in exchange to use that advertising service. There are several categories in paid advertisement such as pay-per-click(PPC), pay-per-impression (PPI), and display ads.
Commonly, paid advertising ia an cost associated. Examples of paid advertising include online partnerships, site takeovers, and PPC (search and social media) campaigns.
Most people understand it as pay-per – click (PPC) ads. PPC covers ads through other media and digital platforms through Google AdWords, Facebook , and Twitter.