Email marketing is the procedure which is used to promote the products, to educate customers and to encourage sales by using electronic messages.
It helps to give us a fast and quick communication, also allows business to send emails to the customers and results are provided almost very quickly. Email marketing is a powerful in case of customer loyality and also in brand awareness. It is the process which involves the use of email to advertise goods or services. Perhaps a better concept of email marketing is the use of email to create relationships with potential clients or customers.
Email marketing is the act of sending out a marketing message usually to a group of people via email. Email marketing is one category of digital marketing that involves online marketing through websites, social media, blogs and more.
What is Email Marketing used for?
Email marketing may be used over time to create trust with consumers and make them return consumers. It’s also a perfect way to keep your customers updated on new offers or promotions that you’re running. Customers want to stay updated about your brand and email marketing is one of the best ways to keep the audience involved.
Artificial Intelligence in email marketing
Artificial Intelligence, or AI, is a concept that seems to intimidate many marketers, particularly if you’ve spent the majority of your career in traditional marketing and advertising methods.
In reality, the volume of the AI that is addressed in the marketing world is about process automation. Marketing automation mainly focuses on providing the content and information which is most relevant to a specific time at the most appropriate time.
The most bright part comes from how the Artificial intelligent systems learn to influence future actions from previous experiences.
AI should be seen as the answer for a large number of your operations, rather than yet another terrifying technological advance to get your mind around it.
This aims not only to replace the traditional segmentation systems but also to completely transform the degrees of value that we, as advertisers, are able to provide to customers.
Email Marketing Can Be Personalized
Email marketing allows you to target particular groups of customers or even specific individuals. Offering exclusive birthday deals on merchandise or services to particular customers is one way of doing so. For example, a restaurant might send customers an email on their birthdays offering 50 percent off an entrance. This form of customization helps a company slowly build and sustain a customer relationship that can lead to increased sales and customer loyalty.
Email marketing benefits
1. Personalized and Targeted contents:
In order to get content which is highly personalized, it helps to divide your customer’s into different lists based on their interest and their preferences. Your messages should be adjusted for different audiences so that your emails are engaged with people.
2. Build credibility:
People don’t like emails which are from unknown sources or with any doubtful subject. People feel this type of email as spam, they feel off and they delete those emails. Apart from this, some customers like emojis and when we send an email with emojis attached in it, customers feel happy and results clicking in those emails. The same subject should not be used again and again. They may unsubscribe the links. Emails should be as per the customer’s needs.
3. Better brand recognition:
Some of today’s world’s most recognizable brands are so well-known and they are compatible with the industry they work within. Spotify is an example of it. All of their emails are beautifully crafted and important. Imagine now that the small business stands out as a clearly identifiable label like Spotify. One of the great ways for a brand identity to be developed is a brand identity because it allows you direct access to your consumers or future customers’ email inboxes. When you start creating valuable customer material you will have an advantage over the competitors.
4. Boost sales:
Email marketing which is one of the type of digital marketing , it gives great offers for impulse purchasing. In a few cases, you can persuade a buyer to make another purchase:
- Offer items that are often bought with the consumer purchased goods.
- List similar items to past purchases made by consumers.
- Create a special sale or incentive for sales to come in.
5. Stronger customer relationships:
You appreciate good feedback from your clients. The time and effort taken to write the right email aren’t going to go unnoticed. They want to know about your business about what is going on it, and how they can get involved.
It’s almost impossible to reach out in person or by phone to all of the clients. Campaigns in email marketing fill the gap.
Disadvantages of email marketing
- Undelivered emails
- Design problems
- Size issues
- Resources and skills
1. Spam :
Commercial email or’ spam’ is annoying to users. If your messages are not aimed at the right people, the receiver can delete or unsubscribe from your account. You must ensure that your email marketing follows the rules on privacy and data security and that it is correctly aimed at people who want to receive it.
2. Undelivered emails:
Poorly written emails could not be delivered. Emails using such spam keywords or characters in the subject heading or email text, such as £ £ s, FREE, click here, are likely to be checked out by email applications and internet service providers. If you do not keep your mailing lists up-to-date, incorrect email addresses can result in your messages not reaching the correct person.
3. Design problems:
Your email needs to be configured to appear as it should through various devices and internet providers. You can come across a trade-off between design and function. Many people prefer to receive text-only emails if that is the case remember how your message would look.
4. Size issues:
Documents have to be small enough for easy download. Emails containing a lot of images may take too much time to load, results in annoying your audience and losing interest.
5. Resources and skills:
You must ensure you have the right document, template and mailing list for an effective email campaign. If you don’t have the time or the in-house expertise, try outsourcing any of these.