Difference between Digital Marketing and Online Marketing

Digital Marketing and Online Maketing are the two words that are most misused in the marketing and business world.  Both tools are different and special and can carry the marketing scheme to new heights when used properly.

Digital Marketing

Digital marketing is any form of internet or online marketing that uses social media, search engines, mobile devices, and other channels in order to reach at their customers. Simply, it is marketing of services or product digitally by using digital technologies.

Digital marketing is the advertisement of one’s goods supplied through digital platforms. Those include search engines, blogs, social media, and mobile applications. 

Online marketing

Digital marketing is the wider concept, and while much of this is online marketing, it also involves digital media, SMS, radio , billboards and other digital advertising methods.


On the other hand, online marketing, or Internet marketing as it is also called, is marketing carried out through digital media , making online marketing a subset of digital marketing.

All online marketing is therefore digital, but not all of digital marketing is online!

Types of Online Marketing

It includes using online networks and platforms to spread information about a brand , product or service and to generate leads and sales.

The most common types of online marketing are Search Engine Marketing, Pay-per – Click Ads, Search Engine Optimization, Social Media Marketing , Email Marketing, Affiliate Marketing and Content Marketing.

Which one is the better option?

The best choice is the one that suits your target market-easy and straightforward. Every age , gender and geographic region will need unique marketing strategies, which is why knowing and researching your ideal consumer’s thoughts and habits is crucial.

The best choice at the end of the day is to have a winning plan that suits the budget, delivers excellent results and leaves customers waiting for the next amazing idea.

Does it Really Matter?

The difference between digital marketing and online marketing also is just a technicality. You may use either term, but be sure that when you are designing you know what your own strategy is.
What is important to understand is that Online Marketing is not a marketing campaign with one-and-one kind. To get the best results over time it takes continuous monitoring and tweaking.

8 thoughts on “Difference between Digital Marketing and Online Marketing

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